The island, from the water.
Capri Yacht Charter runs private days out of Capri and along the coast to Amalfi and Positano. The category sells itself badly: price grids, stock photography of somebody else’s boat, a form that goes nowhere.
We built the brand and the site around the itinerary instead of the inventory – where the day starts, where you swim, when you are back – so the enquiry arrives with the hard part already decided.
A charter is eight hours of somebody’s summer. The site is written as a route rather than a listing, and the boat is the last thing it asks you to choose.
A quiet mark for a loud coast: wordmark, palette and the typographic voice underneath it.
Itinerary-led pages and an enquiry flow built for a phone on a terrace.