The voice becomes flavour.
On Via Sant’Antonino in Sorrento, the dining room is also a Caruso collection: some four hundred pieces on the walls, gathered by the scholar Guido D’Onofrio alongside the restaurateur Paolo Esposito, and the tenor’s own voice playing through the rooms while you eat.
The identity was given to us. We built the website around the one thing a museum restaurant has that nobody else does – a life with dates in it – and ran the same system through the printed matter: the à la carte and the four tastings, the table card, the poster at the door.
The year the site opens on: Caruso, born in Naples
Pieces of the collection hanging in the dining rooms
Tasting menus, set bilingually across site and print
The restaurant’s own line, and the brief in a sentence. The site is built as a timeline – 1873, 1895, 2010, 2022, 2025 – so the room’s history is the navigation, and booking is never more than one button away from wherever you are reading.
Italian and English run as a duet down the page rather than as a translation in brackets: the dish in the display serif, its description beneath in italic. The four tastings keep their Neapolitan names – Addio a Napoli, I’m arricordo ’e Napule, Canta pe’ me, Core ’ngrato – because that is where the voice is.
Design and build of ristorantemuseocaruso.com, bilingual, booking-first, with the collection’s own chronology as its spine.
The supplied identity extended into a working system: type scale, ornament, the teal that marks everything you can act on.
À la carte, tasting cards, table card and entrance poster, set bilingually from the same source as the site.