Nourish body, mind and soul.
Mrs. Lemon sits on Rua das Mercês, in Ajuda, away from the Lisbon everybody photographs. Yoga, reformer pilates and breathwork in one room; coffee, matcha and something out of the oven in the next.
Two businesses under one name pull in opposite directions – one wants calm, the other wants appetite. We gave them a single character to hold both: Mrs. Lemon herself, drawn as a mark rather than a mascot, and a coral that works as well on a paper cup as it does at the top of a booking page.
Studio rating, 1,000+ reviews on ClassPass
Year the studio opened, and the date in the mark
Disciplines under one roof: yoga, pilates, breathwork
The mark is a woman in her glasses, sitting cross-legged, an apple either side of her – drawn once, at one weight, so it survives being stamped on a tote, screened on a tee, printed at 14mm on a takeaway lid, and set at the top of a phone screen.
Nourish body, mind & soul in Lisbon – then the button. The homepage is a single column of plain language and one amber call to action that never leaves the thumb’s reach, because the decision being made is a Tuesday evening, not a holiday.
Wordmark, the Mrs. Lemon character, palette and the arched lockup that signs everything.
A one-decision site: what it is, where it is, book a class.
Cups, lids and stickers for the café; totes and tees for the studio – one mark, printed four ways.